This Girl Can Video:

In the Girl Can video women are represented in a variety of ways. This includes women being confident. This is shown in the video by the woman being on her own, in the middle of no where being confident in the way she looks and not being bothered by what people think of her.

The video also represents women as being determined and motivated to do what they want to do and achieve the body they want. This is shown by close to the end of the video it shows that the women are tired. This is also shown through the sound changing to diegetic sound therefore enabling the audience to hear the women out of breath and tired. This sound changes when the lyric in the song "QUIET' is shouted out.This may give the impression that the women are going to give up as the music 'Get your freak on' is stopped and turned to silence. However it later shows a woman diving into a swimming where suddenly the sound changes to non diegetic sound again and the music, becoming fast again.

The women are also represented as independent and hard working. This is represented through the women putting themselves through tough challenges and being determined to accomplish what they want to do. This is shown in the clip below by the woman exercising and running up steep hills and running long distances to therefore challenge themselves even more.

A variety of technical codes and conventions are used in this clip, close up shots are used the show the facial expression and the sweat that is dripping from the womens faces.