Skins- Amwar's Birthday- Maxxie admitting to Amwar's father that he is gay:
This clips shows a positive representation of race and ethnicity. It shows a typical Muslim man accepting that his son's friend Maxxie is gay. This is positive as the typical Muslim man that he father seems out to be does not usually accept gay people and believe it is wrong. This clip shows Maxxie not going to Amwar's party as he doesn't feel accepted and doesn't like it that Amwar's family doesn't know he is gay and Maxxie believes that he will not be accepted by Amwar's family. At first it shows Amwar admitting to his father that his friend Maxxie is gay, however his father doesn't listen and carries on talking to Maxxie about food, this gives the impression that he is ignoring him cause it is not what he wants to hear however once Maxxie admits it to Amwar's father he automatically goes quiet and listens to everything he has to say. Amwar's father at first gives the impression of disappointment and shocked through his facial expression going from smiling to nothing but then to smiling again. This then shows him understanding that people are different and not everyone believes in the same thing as Muslims. The clip then finishes with Amwar's father saying 'Come Maxxie, the food is ready' this gives the impression that Maxxie is welcome and Amwar's father accepts Maxxie for who he is.



Taken 2 trailer- Albanians represented as gangsters:
This trailer shows a negative representation of race as it is showing that all Albanian's are dangerous and gangsters. The clips shows the Albanians planning to kill Bryan Mills (Liam Neeson) and killing all of his loved ones. This creates the impression of violence and the idea that all Albanian's are the same and violent. It also gives the impression of intimidation and being the leader. Mise- en- scene creates this representation of violence and danger by the clothes being worn, such as black clothing which creates the impression of mystery and danger. Also wearing black clothing it blends into the background and they look normal to people around them.

This Girl Can Video:

In the Girl Can video women are represented in a variety of ways. This includes women being confident. This is shown in the video by the woman being on her own, in the middle of no where being confident in the way she looks and not being bothered by what people think of her.

The video also represents women as being determined and motivated to do what they want to do and achieve the body they want. This is shown by close to the end of the video it shows that the women are tired. This is also shown through the sound changing to diegetic sound therefore enabling the audience to hear the women out of breath and tired. This sound changes when the lyric in the song "QUIET' is shouted out.This may give the impression that the women are going to give up as the music 'Get your freak on' is stopped and turned to silence. However it later shows a woman diving into a swimming where suddenly the sound changes to non diegetic sound again and the music, becoming fast again.

The women are also represented as independent and hard working. This is represented through the women putting themselves through tough challenges and being determined to accomplish what they want to do. This is shown in the clip below by the woman exercising and running up steep hills and running long distances to therefore challenge themselves even more.

A variety of technical codes and conventions are used in this clip, close up shots are used the show the facial expression and the sweat that is dripping from the womens faces.

AS Media Report:
Danielle Commins

Mark's and Spencer's Christmas Advert- #followthefairies (2014):

In Mark's and Spencer's Christmas Advert, age is represented in a variety of ways. First of it shows a middle aged man struggling to wrap his present for his partner/ wife. This gift is of an alarm clock, and he gives the audience the impression that he isn't sure if he should of got something else. This impression is given through his facial expression and body language. It shows this by him keep turning around and looking at his partner/ wife cautiously. Suddenly the alarm clock is replaced with a bra and he shows no suspicion of where it came from or how it got there it just shows him looking pleased and happy with the replacement. This gives a positive feeling towards the audience as it shows that he cares about his wife and how she feels. However further on in the advert it shows a young girl looking out of her window watching the two fairies fly around helping people, this can link into the child's imagination of believing in fairies and the tooth fairy showing a completely different attitude to the fairies than what the middle aged man shown. Towards the end of the trailer it shows a couple of children sitting in their home watching TV and playing on their technology, ignoring the snow outside, this concludes the perception of all adults believing children are spending too much time on their technology and watching TV than going out playing in the snow. It later shows the fairies freezing the TV aerials and causing it to snow therefore giving the children the option to go out side in the snow. This idea gives a negative feeling towards the audience that children are growing up too fast. This can be stereotyped. The whole idea of children growing up too soon and usually technology too much is then questioned again once it shows the children having fun and laughing out in the snow with each other. 

Mise- en- scene is used in this advert. The idea of fairies being used is supported and shown through their costume and outfit worn, this includes a dress, magic dust, and fairy wings enabling them to fly. The costumes also link into the location,  this is as when it shows the children playing outside in their scarf, coats, gloves and hat it links into the location as it is snowing.


If I Stay Official Trailer- (2014):
In this trailer age is shown in different ways and ways in which you would not expect in real life. It shows the teenage girls having a normal teenage life however not like all teenagers. She has young parents who were both into rock music including her dad being in a rock band however this does not have the same effect on Mia, who has this dream of going to Juilliard and playing the cello. However after the accident Mia has the responsibility of whether she should wake up or not. This is shown by the nurse saying; 'if you live, if you die, its all up to you'. In this film Mia and Adam are seen and represented as stereotypical teenagers. This is as they are as they say 'in love'. This represents most teenagers their age being in love. This also represents what most teenagers are like today when it comes to their parents and boyfriend/ girlfriends. This gives a negative view on teenagers as not all teenagers are the same and just focus on their love life and their girlfriend/ boyfriend. This is all represented from 1:05 till 1:36.

Mise- en- scene is also used in this trailer to fit into the idea of nurses.

 

Blonde- I l Loved You- (2014)
In this video, age is represented in a negative way. It shows two teenage girls being rebellious causing trouble in a variety of ways. This creates a negative effect on all teenagers as its showing that all teenagers are the same and cause trouble all the time. It also shows and represents that teenagers are violent. This shows a bad stereotypical representation of all teenagers to all adults. It shows the two girls violently smashing a car window with a bat, setting of a stink bomb in a bus then later robbing a restaurant and threatening people.

Mise-en- scene is used in this for when the girls are robbing the restaurant. They are wearing a mask, gloves and using a bat as a weapon.

Double page spread analysis:
The changing woman:
Text:

The font of the word "THE" is used in bold capital writing and colour. However the text under that "changing woman" is still quite bold however it is not as bold as the writing before and this text is in lower case and more of a feminine font. This heading gives the audience an impression of what the article is going to be about. For example; "THE changing woman" gives the image of Leighton Meester changing her personality to fit to different scenarios such as the programme 'Gossip Girl'.
The following text starting with 'The gossip girl you love to hate..' is wrote in lower case, feminine like font, however her name "Leighton Meester" is in the same but in bold instead to stand out over the rest. Lastly the main text is all wrote in simple feminine text, this is clear to read but is also effective as well and links into the theme of the story.

Layout:
The layout used in this image is very simple but very effective at the same time. The layout of the text is very sophisticated. The main text is fitted around the sub- heading which makes it look effective and sophisticated. This is also very symmetric therefore it looks very classy and it is very clear to read. The layout is also effective as the writing at the top is the biggest and as more text is added the smaller the text gets therefore creating an effective article.

Image:
Leighton is not looking directly into the camera which could suggest vulnerability and secrecy however by having her shoulder out shows she is comfortable and confident with her body therefore this could link to her character: 'Blair' which she plays in the show 'Gossip Girl'  to what she is like in real life. This could suggests what she is like as a person and the possibility of the story being about her two personalities. The image of Leighton takes up one whole side of the double page spread, this enables the audience or reader to clearer see her and read her emotions through her facial expression and body language.  Black and White suggests sophistication and in-depth.

Rita Ora:
Text:
The masthead of this double page spread takes up both sides therefore making it stand out over everything else. This text "RITA ORA" is in bold red font therefore meaning it is clearly seen and read over the white background. It also in front of her body therefore covering part of her face however it is still clear to see and read. The main text has been used in a white box background therefore making it easy for the reader/ audience to notice and easy to read. The majority of the text has been used in black text, which is easy to read and links into the theme of the article, however some of the text has been used in ted font making it stand out. It also is effective as it links into the masthead of her name. Anyhow on the second page of the double spread the text used in red has been used in a different font, this font is more of a fun text, this has been used in a different font to show which parts are the questions, this is also so it is clear to the audience and can easily find it without having to read through the whole text.

Layout:
The masthead is taking up half of the double spread which suggests it is one of the most important parts of the double spread and it the first thing that is wanted to be seen. Rita Ora herself is placed near enough in the centre of the double spread however not exactly but still takes up parts of both sides. The layout of the main text is spread out se-perately over the two pages making it equal and effective. It has been lay on the darkest part of the background therefore making it easy for the reader/ audience to read.

Image:
The image of Rita Ora is placed over the two pages and is near enough placed in the centre of the two pages, therefore making her the main focus of the double page spread and one of the first thing that people see. However the main image is covered by the title of her name "RITA ORA". The main image is in colour however the background behind her of the wall is used in black and white, this is effective as it makes her stand out more and you are able to see the details of her facial expression and body language more clearly.

AS Media

Textual analysis/Survey

How did my Textual Analysis help with my pre- production?

My textual analysis has helped with my pre- production as it has help me on the way I want to lay my CD out as I have annotated a variety of pop CD covers. I have also annotated each feature and why they have used it or why they have put it there to help me with my pre- production. I have decided to annotate three different pop CD covers to have a range of answers and ideas for my pre- production. I have focused my CD at one CD in particular. This is Selena Gomez star dance album. This album has helped me as it has helped me decide I want to make my CD quite sophisticated. Also I want to use black and white as my main colour scheme. I mainly focused on the main image, masthead, layout and colour scheme. Therefore the textual analysis has helped me decide whether I want to use capital or lower case letters, the layout of the main image. What colours I want to use and how many to use and where exactly to use them and the font of the Masthead including the name of the artist and album name. It lastly helped me with the body language of the artist and the type of body shots.

How did my survey help with my pre- production?

My survey help me with my pre- production as its shows the most popular answers for each question. The results show that my CD is going to be focused on women as the majority of people who answered my survey were female. It also helped with the age category. I am going to be focusing my CD on women aged between 16- 20. My survey also shows the most popular genre which is Pop which helps me as it shows what CD they buy the most therefore I will base my CD on that genre to get more of an audience. One main aspect that helped me with the pre- production was the aspect or aspects that draw people most to an album and the most popular answer by far was the artist or band on the front. By finding out the most amount of time spent listening to music it helps me understand and figure out how many songs to put on the album. The most popular was up to three hours. Lastly a lot of the answers from favourite band or singer show’s a variety of singers and different pop singers therefore I am going to try and focus my album on similar artists.

Who is my target audience and why?

My target audience is women aged between 16- 20 and their favourite genre or a genre they like is Pop. I have chosen this as my target audience as the majority of my survey shown that women were the most popular therefore more women are going to looking at my CD. I have based the age between 16- 20 because my survey also shown the most popular as was 16- 20 and because I wanted to focus my CD on a young but a quite mature audience.

Pre- production CD Cover

Front Cover-

Back Cover-