Mark's and Spencer's Christmas Advert- #followthefairies (2014):

In Mark's and Spencer's Christmas Advert, age is represented in a variety of ways. First of it shows a middle aged man struggling to wrap his present for his partner/ wife. This gift is of an alarm clock, and he gives the audience the impression that he isn't sure if he should of got something else. This impression is given through his facial expression and body language. It shows this by him keep turning around and looking at his partner/ wife cautiously. Suddenly the alarm clock is replaced with a bra and he shows no suspicion of where it came from or how it got there it just shows him looking pleased and happy with the replacement. This gives a positive feeling towards the audience as it shows that he cares about his wife and how she feels. However further on in the advert it shows a young girl looking out of her window watching the two fairies fly around helping people, this can link into the child's imagination of believing in fairies and the tooth fairy showing a completely different attitude to the fairies than what the middle aged man shown. Towards the end of the trailer it shows a couple of children sitting in their home watching TV and playing on their technology, ignoring the snow outside, this concludes the perception of all adults believing children are spending too much time on their technology and watching TV than going out playing in the snow. It later shows the fairies freezing the TV aerials and causing it to snow therefore giving the children the option to go out side in the snow. This idea gives a negative feeling towards the audience that children are growing up too fast. This can be stereotyped. The whole idea of children growing up too soon and usually technology too much is then questioned again once it shows the children having fun and laughing out in the snow with each other. 

Mise- en- scene is used in this advert. The idea of fairies being used is supported and shown through their costume and outfit worn, this includes a dress, magic dust, and fairy wings enabling them to fly. The costumes also link into the location,  this is as when it shows the children playing outside in their scarf, coats, gloves and hat it links into the location as it is snowing.


If I Stay Official Trailer- (2014):
In this trailer age is shown in different ways and ways in which you would not expect in real life. It shows the teenage girls having a normal teenage life however not like all teenagers. She has young parents who were both into rock music including her dad being in a rock band however this does not have the same effect on Mia, who has this dream of going to Juilliard and playing the cello. However after the accident Mia has the responsibility of whether she should wake up or not. This is shown by the nurse saying; 'if you live, if you die, its all up to you'. In this film Mia and Adam are seen and represented as stereotypical teenagers. This is as they are as they say 'in love'. This represents most teenagers their age being in love. This also represents what most teenagers are like today when it comes to their parents and boyfriend/ girlfriends. This gives a negative view on teenagers as not all teenagers are the same and just focus on their love life and their girlfriend/ boyfriend. This is all represented from 1:05 till 1:36.

Mise- en- scene is also used in this trailer to fit into the idea of nurses.

 

Blonde- I l Loved You- (2014)
In this video, age is represented in a negative way. It shows two teenage girls being rebellious causing trouble in a variety of ways. This creates a negative effect on all teenagers as its showing that all teenagers are the same and cause trouble all the time. It also shows and represents that teenagers are violent. This shows a bad stereotypical representation of all teenagers to all adults. It shows the two girls violently smashing a car window with a bat, setting of a stink bomb in a bus then later robbing a restaurant and threatening people.

Mise-en- scene is used in this for when the girls are robbing the restaurant. They are wearing a mask, gloves and using a bat as a weapon.