The Best Of Me- October 2014:

Target Audience:
The target audience of this advertising poster is mostly females aged between 15- 35. The economic grouping would be C, D and E. The target audience would be interested in romantic films and who may also be a fan of Nicholas Sparks who is the author of The Notebook which is one of his popular books with this target audience.
Uses and gratifications (PIES): 
Personal Identity- The target audience of females can relate to this film as they have been in the same situation of either being in love and going through the pain or wanting to be in love and want the feeling of someone wanting you and caring for you. They may be able to relate to the problems that they have gone through from being in love and show that it doesn't affect how they feel for each other.
Information- There's not any information in this film as it is fictional.
Entertainment/ Escapism- People may watch this film for just entertainment and escapism and have no personal meaning behind it. People may watch this to get a sense of escapism from their own lives and enjoy watching this as it is opposite to their own lives. People may also watch this for entertainment purposes and just enjoy watching romantic films.
Social integration- People are likely to talk to each other about the films and share their opinions with their friends if they are interested in the same film genre and enjoy sharing their opinion on it. They may also talk about it with their friends if they have both or all of them have read the book.
Reception theory:
Oppositional
Negotiated
Preferred
the appeal to each audience

Skins- Amwar's Birthday- Maxxie admitting to Amwar's father that he is gay:
This clips shows a positive representation of race and ethnicity. It shows a typical Muslim man accepting that his son's friend Maxxie is gay. This is positive as the typical Muslim man that he father seems out to be does not usually accept gay people and believe it is wrong. This clip shows Maxxie not going to Amwar's party as he doesn't feel accepted and doesn't like it that Amwar's family doesn't know he is gay and Maxxie believes that he will not be accepted by Amwar's family. At first it shows Amwar admitting to his father that his friend Maxxie is gay, however his father doesn't listen and carries on talking to Maxxie about food, this gives the impression that he is ignoring him cause it is not what he wants to hear however once Maxxie admits it to Amwar's father he automatically goes quiet and listens to everything he has to say. Amwar's father at first gives the impression of disappointment and shocked through his facial expression going from smiling to nothing but then to smiling again. This then shows him understanding that people are different and not everyone believes in the same thing as Muslims. The clip then finishes with Amwar's father saying 'Come Maxxie, the food is ready' this gives the impression that Maxxie is welcome and Amwar's father accepts Maxxie for who he is.



Taken 2 trailer- Albanians represented as gangsters:
This trailer shows a negative representation of race as it is showing that all Albanian's are dangerous and gangsters. The clips shows the Albanians planning to kill Bryan Mills (Liam Neeson) and killing all of his loved ones. This creates the impression of violence and the idea that all Albanian's are the same and violent. It also gives the impression of intimidation and being the leader. Mise- en- scene creates this representation of violence and danger by the clothes being worn, such as black clothing which creates the impression of mystery and danger. Also wearing black clothing it blends into the background and they look normal to people around them.