Pride (2014)- 

The nationality of this trailer is Welsh, this is supported by the film starting with non- diegetic sound of a choir singing, this is stereotypical of Welsh people. The first shot used is an establishing shot of the countryside, this is used to show people that it is set in Britain and Wales. Throughout the film Welsh people are shown spending time in their community centre and drinking with friends. This is stereotypical of Welsh people and shows the audience that they are no different, this links into the idea that gays are no different from other people so they show be treated the same. The british music used in the trailer linked into the idea that the film is set in Britain and it is a British film, this suggests that the British and the Welsh are close and get on very well. The stereotype of old generation is fitted in this trailer when the older people meet new people, for example when they meet the gay people, they are very ignorant and rude, this shows that they are small- minded and not interested in what other people have to say, this also links into the stereotype of Welsh people being small- minded and quite ignorant when they meet new people. The dialogue and dialect of the film links into the stereotype of Welsh people and it being very song- like and melodic and that the way they pronounce their words is very slow and exaggerated.


Rihanna- American Oxygen:

The national identity of this video is based on America. This majority of this video represents America in a negative way. Both diegetic and non- diegetic sound is used in this video. The video starts with non- diegetic sound showing the American city hall, with clips of reflections of soldiers and family members walking together reflecting of the building. However a positive representation of America is shown when Barack Obama and his wife is shown of him smiling and laughing and family members laughing and smiling and spending time together however negative representation is then shown through a sign being used showing 'Nation of immigrants' this is showing that with every positive there is a negative and it is a place which has a lot of immigrants in which shows a negative representation of American. This ignores the message that Rihanna is singing about; 'American Dream' where as the video is showing bad representation of America.

What language and visual codes are being used?
-The main image of Ed Miliband and the father of the boy and there is a smaller image included of the boy himself who is the main focus of the story however the daily mail have took a picture which may not have been taken for this newspaper of Ed Miliband and the Jihadi father and make out they took the picture for the newspaper. Therefore they have used the larger image of Ed Miliband to make him look like a bad person and labour supports terrorists and a smaller image of the boy in the corner of the newspaper which suggests it he is less important and that the main focus of the newspaper is Ed Miliband.

What mode of address is being used?
- This newspaper is more formal however is include a big of informal information, this is as it include interesting information that the target audience is interested in however the formal side of the newspaper informs the audience on politics.

Who is the audience?
-The target audience for the daily mail would be older people, this is also as the paper is advertising  'FREE summer flowering bulbs' which is mainly focusing on older people both male and female.

Who is control of the text? Whose ideas and values are expressed through the representation?
- The paper is in control of the text and the daily mail values the tori view therefore they have wrote against the labour view therefore to turn people against them.

What ideologies and messages might be contained within the representation?
- The message that this gives across to the audience and other readers is that labour is associated with terrorists and terrorism which creates a negative impression on labour.

World Cup 2014