-The main image of Ed Miliband and the father of the boy and there is a smaller image included of the boy himself who is the main focus of the story however the daily mail have took a picture which may not have been taken for this newspaper of Ed Miliband and the Jihadi father and make out they took the picture for the newspaper. Therefore they have used the larger image of Ed Miliband to make him look like a bad person and labour supports terrorists and a smaller image of the boy in the corner of the newspaper which suggests it he is less important and that the main focus of the newspaper is Ed Miliband.
What mode of address is being used?
- This newspaper is more formal however is include a big of informal information, this is as it include interesting information that the target audience is interested in however the formal side of the newspaper informs the audience on politics.
Who is the audience?
-The target audience for the daily mail would be older people, this is also as the paper is advertising 'FREE summer flowering bulbs' which is mainly focusing on older people both male and female.
Who is control of the text? Whose ideas and values are expressed through the representation?
- The paper is in control of the text and the daily mail values the tori view therefore they have wrote against the labour view therefore to turn people against them.
What ideologies and messages might be contained within the representation?
- The message that this gives across to the audience and other readers is that labour is associated with terrorists and terrorism which creates a negative impression on labour.
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